For coaches who sell a $1K–$5K program
Sell What You Built
You're good at the coaching. The calls are where it's leaking.
You booked them. They didn't show. Or they showed up, said “let me think about it,” and then went quiet.
Twenty questions. You get a number out of 100 and the one layer that's costing you clients.
No email to start. Four minutes. You'll see your result before anyone asks you for anything.
Why this isn't a coaching problem
You already know the sessions work.
What fails is everything around them. Not your coaching. Not your close. The plumbing on either side of the call.
- 01
Someone raises their hand. Nothing happens for four hours. They've moved on.
- 02
Someone books. The reminder never comes. The Zoom room stays empty.
- 03
Someone shows up, you do great work, and then nothing. You never hear from them again.
Three chances to lose a client. All three happen outside the session.
The thing you keep telling yourself
It's not your leads.
Every coach with a quiet month thinks the same thing first: I need more leads.
So you post more. You try a lead magnet. You look at ads.
And the same thing happens with the new leads, because the thing that was losing the old ones is still there.
The problem isn't the volume of people raising their hand. It's what happens in the five minutes after they do, and in the three days before the call, and in the ten days after it.
That's a plumbing problem. Plumbing gets fixed.
How it works
Every booked call passes through four layers.
The Score measures all four and tells you which one is losing your calls.
- 01Front Door
The Front Door
What happens before anyone reaches your calendar.
- 02Show-Up
The Show-Up Layer
What happens between booking and the call starting.
- 03After-Call
The After-Call Layer
What happens between the call ending and a decision.
- 04Scoreboard
The Scoreboard
Whether any of it is visible or improvable.
Before you start
This is a measurement of the plumbing.
Not how you coach. Not how you close. The four layers around the call, scored.
It's a measurement, not a survey.
Twenty questions about what actually happens between someone raising their hand and a call happening. Every answer is something you either do or don't.
You get a real diagnosis.
A number out of 100, all four layers scored, and a straight answer on which one is leaking.
It takes four minutes.
No email to start. No call required to see your result.
Fit assessment
Who this is for.
This is for you if you want to stop losing booked calls to no-shows, silence, and follow-up that depends on your memory.
Solo coaches
You sell a $1,000 to $5,000 program, run every discovery call yourself, and book at least four a month. You want those calls to actually happen, without hiring a setter.
Coaches with a VA or assistant
Someone handles your DMs and inbox, but nothing is standardized. They reply when they see it. Reminders go out at whatever Calendly defaults to. Nobody owns the no-show.
Course and community owners
You have an audience and an offer, and the calls are inconsistent month to month. You want bookings that don't depend on luck.
Who this isn't for.
- You don't take discovery calls, and your offer sells without them.
- You're under three paying clients and still working out what you sell.
- Someone else's team books your calls and you can't change the process.
After the Score
A score is a diagnosis. Here's what you do with it.
The one thing to do today
Your result comes with the fix for your weakest layer, written out and ready to use. Ten minutes, three people, and you'll see a reply.
The four steps for your layer
Not generic advice. The specific sequence that closes the hole your Score found, matching the layer that's actually leaking.
The Score Review
Thirty minutes. I walk through your four layers, tell you the order I'd fix them in, and we both decide whether working together makes sense. If I don't think I can help, I'll say so.
Why this exists
I built this because I watched it happen.
I've sat through calls where the coach did everything right and still lost the client. Not to a better coach. To a reminder that never got sent, a follow-up that got forgotten, and a prospect who cooled off over a weekend.
Nobody teaches this. Coaching programs teach you how to coach and how to close. Every course, every certification, every sales trainer stops at the edges of the call.
The four layers here are what I kept finding in the businesses that worked. Written down, standardized, and running whether the coach was on or off.
This isn't a new method. It's the boring part nobody packages.
Start here
Find out which layer is costing you calls.
Twenty questions. Four minutes. You'll see your number before anyone asks you for anything.
No email to start. Four minutes.