Terms of service

Effective September 15, 2026. These terms cover sellwhatyoubuilt.com, the free scorecard and class, the Sell What You Built community, and The One-Person Sales Team Install program. "I", "me" and "my" mean Madison Brillon, trading as Sell What You Built, Florida, USA. "You" means the person using the site or buying something.

By using the site or buying anything, you agree to these terms. I've written them plainly on purpose. Where a page beside a price says something more specific (a date, a cap, a refund condition), that page and these terms are read together, and if they conflict, the more specific one wins.

1. Who may buy

You must be at least 18 years old.
You are buying for business use: to sell an offer you already run. Nothing here is sold for personal, family or household purposes, and consumer-protection rules that apply only to consumer purchases may not apply.
You must be able to make the payment you're agreeing to. If you pay on behalf of a company, you confirm you're allowed to.

2. The free scorecard and class

The scorecard and class are free in exchange for your email address, on the terms in the privacy policy. They're for your own use in your own business. You can share the page; please don't republish the scorecard as your own.

3. The community: Sell What You Built

3.1 Subscription and automatic renewal

Membership is a monthly subscription hosted on Skool and billed by Skool through Stripe. When you join, you're charged the price shown that day and then the same amount on the same date every month until you cancel. There is no free trial. The price at the founding rate is $49 per month for the first 30 founding members, locked at $49 for as long as they stay members. The public price after the founding window is $79 per month. If the community reaches 100 members, the public price may rise to $99 per month with at least 30 days' written notice to everyone affected; founding members are never moved off $49 while they remain members. These terms are shown before you pay and are repeated in writing within an hour of joining.

3.2 Cancelling

You can cancel any time, yourself, in one click: in Skool, Settings > Billing > Cancel. You never need to email, message or call anyone to cancel. Cancellation takes effect at the end of the month you've paid for, and you keep access until then. After you cancel, nothing further is charged.

3.3 Refund

The guarantee, in the words printed beside the join button: "Unconditional: if the Lab isn't for you, ask within 30 days of your first payment and I refund it. After that, cancel any time in Settings > Billing; access runs to the end of the month you paid for." ("The Lab" is the everyday name for the Sell What You Built community.) To claim it, message me on Skool or email madison@sellwhatyoubuilt.com within 30 days of your first payment. I refund the first month to the original payment method the day I see the message. Later months are not refunded in part or whole; cancel instead, and your access runs to the end of the paid period.

3.4 Membership rules

You confirm your application answers are true. Inside the group: one offer per member; no selling to other members; no sharing of other members' recordings, scores or posts outside the group; prospect names removed from every recording you share; scores are the scoreboard, never revenue. I can remove a member who breaks these rules, with a pro-rated refund of the current month if the removal is my call rather than a rule breach.

4. The program: The One-Person Sales Team Install

4.1 What it is

A six-week, dated, done-with-you group program of up to ten founders, delivered on Zoom and Skool, with one-on-one onboarding, two group calls a week, scored call reviews, and one install a week done together. The full outline, dates and prices are on /install/.

4.2 Deposit

A $500 deposit, paid by Stripe, holds one seat and is applied to your price. It is refundable for any reason until the cohort's published day one (for cohort 1, Tuesday, November 3, 2026). From day one, the deposit is part of the price and the guarantee in 4.4 applies to it. If fewer than four founders are confirmed by the published deposit deadline, every depositor is offered the choice of running as a smaller group or a full refund.

4.3 Price and payment plans

Founding price (first ten, with documentation consent): $1,500 in one payment, or two payments of $825 ($1,650). Public price: $2,500 in one payment, or three payments of $900 ($2,700). Every instalment amount and date is shown on the payment page and on your receipt before you pay. If an instalment fails, I pause your access until it's paid; I never send an unpaid balance to collections. Payment plans are an instalment arrangement for a fixed total, not a subscription; nothing renews.

4.4 Guarantee

The guarantee, in the words printed at checkout: "Action-based, 30 days. Attend four of the first eight calls, submit four recordings, and install the follow-up system with me in week two. Did those three things and by day 30 don't think it was worth it? Tell me and I refund every dollar. Anyone angry gets refunded regardless." You tick the three conditions at checkout. To claim, email me by day 30 of the cohort; the refund goes to the original payment method the same day I see the message. "Day 30" is counted from the cohort's day one. Refunds under the "anyone angry" sentence are at my discretion but are the normal outcome, not the exception.

4.5 Documentation consent (founding price)

The founding price is offered in exchange for your consent to be documented: your week-0 and week-6 process numbers, recordings of program calls, and quotes you approve. You sign a separate consent form at enrolment that lets you choose named, first-name, or anonymised, and lets you withdraw consent for future use by email, which I honour within 10 days. No part of your price, and no bonus, depends on what you say about the program. Every published quote carries the disclosure that you joined at a reduced price in exchange for documenting the program.

4.6 Your part

The program only works if you take calls, record them with your prospects' consent, send them in, and do the weekly install. You're responsible for compliance with recording-consent laws where you and your prospects are. I sit in on calls and coach; I don't run your calls or sell for you.

5. No results guarantee

Nothing on this site, in any video, email, call or program, promises income, revenue, a number of clients, or a close rate. The guarantees above are about the work: what gets installed, what gets scored, and what I refund. What you earn from your offer depends on your offer, your market, your prices, your calendar and your effort, none of which I control. Any outcome I describe about myself (for example, my own ranking on a sales team) is a fact about one person in one job, stated as documentation and not as a promise about you. Any process metric I later publish from the program will be shown as a median across the group, and only where it moved for most participants.

This is training and coaching in a sales process. It is not legal, financial, tax or accounting advice.

6. Testimonials and consent

I publish quotes, recordings or results only with written consent, with any reduced price or free service disclosed beside them, and never about money. I don't pay for reviews, condition any benefit on what a review says, or use invented, composite or AI-generated testimonials. If you gave consent and change your mind, email me; I stop future use within 10 days.

7. Your content and mine

You own your recordings, transcripts, answers and posts. You give me a licence to store them, score them and use them inside the community or program to deliver the service, and, only where you've separately consented, to publish them. I own the scorecard, the scorer, the templates, the classes and the site content. You get a personal, non-transferable licence to use them in your own business for as long as you're a member or participant, and the free scorecard indefinitely. Don't resell, repackage or teach them as your own.

8. Acceptable use

Don't use the community or program to sell to other members, scrape or copy other members' content, harass anyone, or share anything you don't have the right to share. I can suspend or remove access for breaches; refunds in that case are handled under sections 3.3 and 4.4 as if you had claimed them, unless the breach caused harm to another member.

9. Third-party services

Skool, Stripe, Zoom, Kit, Google, Calendly and Cloudflare each have their own terms, and you agree to them when you use those services. I'm not responsible for their outages, but I'll make up any live session that a platform outage on my side cancels.

10. Limitation of liability

To the fullest extent the law allows, my total liability to you for anything arising from the site, the community or the program is limited to the amount you paid me in the twelve months before the claim. I'm not liable for indirect, consequential or lost-profit damages. Nothing here limits liability that can't be limited by law.

11. Changes to these terms

If I change these terms, the effective date at the top changes, I keep a dated copy of every version, and members get 30 days' notice by email of any change that affects price or cancellation. Continued membership after that notice is acceptance; if you don't accept, cancel before the change takes effect.

12. Governing law and disputes

These terms are governed by the laws of the State of Florida, USA, without regard to conflict-of-law rules. If something goes wrong, email me first; I'd rather fix it than argue about it, and most things are solved with a refund. Any dispute that can't be resolved that way will be brought in the state or federal courts located in Sarasota County, Florida, and you agree to their jurisdiction.

13. Contact

Madison Brillon, Sell What You Built
Email: madison@sellwhatyoubuilt.com
Florida, USA.